TL;DR: AT&T's revamped unlimited plans—here's what changed
- AT&T replaced its entire Unlimited Your Way lineup on March 13 with Value 2.0, Extra 2.0, and Premium 2.0.
- Plans start as low as $50/month—up to $16 cheaper than the discontinued Starter SL.
- Expect more premium and hotspot data across the board, except on Value 2.0, which loses 2GB of hotspot.
AT&T officially launched its new Unlimited Your Way lineup on March 13, 2026. Value 2.0, Extra 2.0, and Premium 2.0 replace the old Starter SL, Extra EL, and Premium PL plans entirely. In general, the 2.0 plans offer lower monthly pricing, a simpler naming system, and an overall boost in data—with one caveat on the entry tier.
If you're on a legacy plan, AT&T won't automatically move you over. Switching to a 2.0 plan triggers a line activation fee of up to $50, so it's worth doing the math before you make any changes. Here's exactly what's different.
New plans and new prices detailed
AT&T old and new plans compared
| Plan | Old plan | New 2.0 plan | Difference |
|---|---|---|---|
| Entry-level Starter SL → Value 2.0 |
$65.99/mo (1 line) $35.99/line (4 lines) 5GB premium data, 5GB hotspot |
$50/mo (1 line) $30/line (4 lines) 5GB premium data, 3GB hotspot |
✓ Cheaper, but less hotspot |
| Mid-tier Extra EL → Extra 2.0 |
$75.99/mo (1 line) $40.99/line (4 lines) 75GB premium data, 30GB hotspot |
$70/mo (1 line) $40/line (4 lines) 100GB premium data, 50GB hotspot |
✓ Cheaper, and more data |
| Premium Premium PL → Premium 2.0 |
$85.99/mo (1 line) $50.99/line (4 lines) Unlimited data, 60GB hotspot |
$90/mo (1 line) $55/line (4 lines) Unlimited data, 100GB hotspot, 50% off watch/tablet |
⚠ More expensive, but more data and a new device perk |
Value 2.0 is the new budget plan
Value 2.0 includes:
- 5GB of premium data
- 3GB hotspot
- Unlimited talk, text, and data in the US, Canada, and Mexico
- International texting to 200+ countries
- ActiveArmor security
Value 2.0 costs $50/month for one line (about $16 less than Starter SL). For four lines, it drops to $120/month total ($30/line), versus Starter's $35.99/line. It's a more affordable plan for budget customers and families.
That said, the hotspot drops from 5GB to 3GB. And once you burn through it, speeds fall to 128Kbps, which is too slow to do much more than some email browsing. If you rely on hotspot (even occasionally), Value 2.0 probably isn't for you.
Extra 2.0 gets a daa boost and a price drop
Extra 2.0 includes:
- 100GB of premium data
- 50GB hotspot
- Unlimited talk, text, and data in the US, Canada, and Mexico
- International texting to 200+ countries
- ActiveArmor security
Extra 2.0 costs $70/month for one line, which is cheaper than the previous Extra EL's $75.99/month. The price drop is also reflected on multiple lines, like $40.99/line to $40/line for four lines.
Premium data jumps from 75GB to 100GB, and hotspot from 30GB to 50GB. All in all, Extra 2.0 includes more data, a bigger hotspot, and a lower price. It could be the best new plan in the new lineup.
Premium 2.0 is more expensive, but with new perks
Premium 2.0 includes:
- Unlimited premium data (no throttling)
- 100GB hotspot
- Unlimited talk, text, and data in the US, Canada, Mexico, and 20 Latin American countries
- 50% off one watch or tablet plan per line
- 4K UHD streaming
- ActiveArmor security
Premium 2.0 goes up from $85.99 to $90/month for one line, and from $50.99/line to $55/line for four lines. But you get what you pay for, and AT&T has added new perks. Premium 2.0 includes more hotspot, jumping from 60GB to 100GB, and you get 50% off one watch or tablet plan per line.
If you've been eyeing a cellular Apple Watch or tablet add-on, Premium 2.0 makes that math a lot easier.
Still not sure which carrier is right for you?
AT&T isn't the only carrier with competitive unlimited plans. Compare the best unlimited data plans available right now and see how AT&T's new lineup stacks up against T-Mobile, Verizon, and smaller carriers on the same networks.
Are AT&T's new plans actually better?
For most people, yes—but it depends on which plan you're on. Extra 2.0 is the clear winner with more premium data, a bigger hotspot, and a slightly lower price. Value 2.0 is cheaper than Starter SL, which makes it a win for budget customers. Just know you're sacrificing 2GB of hotspot to get there. The 128Kbps post-throttle cap also remains, which puts AT&T behind T-Mobile (250GB hotspot) and Verizon (200GB) on that front.
Premium customers pay more, but also get more. The hotspot jump from 60GB to 100GB is meaningful, and the 50% watch and tablet discount is a first for AT&T.
If you're on a legacy Extra or Premium plan and happy with what you have, there's no rush to switch (especially with a $50 activation fee to consider). But if you're coming from Starter SL or shopping AT&T for the first time, the new lineup is a cleaner, better-value option than what came before.
Ready to switch to AT&T?
AT&T's phone plans are some of the most competitive offerings on the market. Check out the most popular AT&T plans below, and read all about what we thought about AT&T in our full guide.
AT&T 2.0 plans FAQ
Will AT&T automatically move me to a new 2.0 plan?
No. AT&T lets existing customers stay on their legacy plans. If you want to switch to a 2.0 plan, expect a line activation fee of up to $50.
Can I mix and match 2.0 plans across lines?
Yes — that's a new feature with the 2.0 lineup. You can put different family members on different plans, so one line gets Premium 2.0 while another stays on Value 2.0.
How do AT&T's 2.0 plans compare to T-Mobile and Verizon?
T-Mobile's Better Value runs three lines for $140/month with 250GB of hotspot and free Netflix and Hulu. Verizon's comparable tier offers 200GB of hotspot. AT&T's Premium 2.0 tops out at 100GB of hotspot — but adds a 50% watch and tablet discount that neither rival currently matches.
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Jessica Santero
Staff Writer